Sweet deal as art meets fashion to boost a brand and spotlight creatives
Lyndi Sales and nine other creatives are the canvas for the workwear brand Sweet Orr’s latest collaboration
In the past couple of years, fashion has been dictated to by micro trends. For example, workwear became a regular inspiration in streetwear. For the Sweet Orr company, the influence of micro trends is having more of an effect on fashion than ever, but with a delicious twist.
Collaborating with 10 local creatives, the brand released a one-of-a-kind campaign that included veteran artist Lyndi Sales.
The #LoveWhatYouDo campaign aims to inspire different artisans from multiple backgrounds. Sales modelled for Sweet Orr as part of the campaign. It not only uses fashion to reinvigorate its image, but provides an opportunity to spotlight each of its collaborators. For Sales, this creates the intimacy many buyers enjoy when connecting with her creations and creative process...