Fits everybody, Angels included: Kim unveils Victoria’s Secret weapon
Alessandra Ambrosio, Tyra Banks, Heidi Klum and Candice Swanepoel are part of the ad campaign for Skims
Kim Kardashian’s lingerie brand is promoting itself with throwback iconography by hiring former “Angels” from Victoria’s Secret for its ad campaign.
The reality star on Monday unveiled promotional photos for the brand’s Fits Everybody line featuring Alessandra Ambrosio, Tyra Banks, Heidi Klum and Candice Swanepoel. Kardashian herself also appears in the campaign. (“I wasn’t supposed to be in this Skims campaign but I stopped by and jumped in because it was too iconic,” she said in a tweet.) Apparel in the Fits Everybody collection ranges from XXS to 4X and comes in at least nine colours. The fabric is advertised as stretching to twice its size.
The four models in the Skims campaign were Angels — the coveted title formerly given by Victoria’s Secret to its contract models until a rebrand. (Now, Victoria’s Secret brand ambassadors are known as the VS Collective, and include Olympians Naomi Osaka, Eileen Gu and Megan Rapinoe alongside models Adut Akech, Hailey Bieber and Paloma Elsesser.) Banks worked with the company for 10 years beginning in the mid 1990s, followed by Klum. Both Ambrosio and Swanepoel still have the word “angel” in their Twitter handles, given their launches on the platform coincided with their winged tenures...