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BOOK REVIEW | As Gooding as it gets in the golden age of radio


BOOK REVIEW | As Gooding as it gets in the golden age of radio

They prowl the empty streets at night – waiting. In fast cars ... Remember it? Then you’re sure to recall this voice


Confessions of a Voice Artist by Malcolm Gooding, with Angus Douglas and Tim Sandham (Flyleaf)

So, full disclosure: I bought this book because of an ob-gyn. Well, my ob-gyn to be precise. You see, I birthed a human in 2020 and the doctor tasked with helping this journalist through the journey had a familiar sounding surname: Gooding. Having worked at Talk Radio 702 for several years as a rookie journalist, Gooding rang a bell. When a colleague heard the person who would be bringing my child Earth side was a Dr Gooding, he immediately said: “He must be related to Malcolm. Malcolm is the king of voice-overs.”

He was right. Malcolm Gooding is my ob-gyn’s dad. And yes, Gooding certainly is radio royalty. His lineage runs deep through the turbulent trajectory of SA during the late 1960s and 1970s. As the voice of numerous iconic radio and movie ads, Gooding became a household name to millions in this country. This was, after all, the time before telly. It was when families would gather around the radio on a Friday night and wait for the latest episode of Squad Cars. It was when ciggie ads still portrayed a glam life and playing “bad” music such as Led Zeppelin on your radio show was egregious. Gooding was an invisible, though not silent, presence during this time...

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