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Meta verse yourselves with tech, advertisers, because mixed ...


Meta verse yourselves with tech, advertisers, because mixed reality is here

Meta has told ad agencies that mixed reality, which merges virtual and physical worlds, could be a few years away

Sheila Dang

Technology that merges the virtual and physical worlds could start to become a reality for consumers in a few years, Facebook owner Meta Platforms has told advertising agencies, giving more details of its vision for the creation of the metaverse.

Mixed reality (MR) technology could allow a person wearing an MR headset to use a real-world object to trigger a virtual world reaction, like hitting a video game character with a real-world baseball bat.

It is one of three types of extended reality technology often associated with the metaverse. Augmented reality exists with mobile games such as Pokemon Go, but players cannot affect the digital world with a physical object. Virtual reality headsets such as Meta’s Oculus immerse users into a fully virtual world where they can interact with the environment...

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