×

We've got news for you.

Register on Sunday Times at no cost to receive newsletters, read exclusive articles & more.
Register now

What on Earth drove BMW to unleash this hideousness?

Lifestyle

What on Earth drove BMW to unleash this hideousness?

From its cartoonish snout to its sea monsterish butt, the Bavarian brand’s XM is an eyesore

Motoring editor, reporter and presenter

It’s challenging to be an ambassador of any sort for BMW now.

An obsession with elongated grilles, odd proportions and a general abandonment of many hallmarks that gave the brand an enthusiast following have left many wondering: what on Earth are they doing?

The new XM concept, launched last week, is further evidence that the Bavarian automaker is venturing into uncharted waters. And it is a preview that, judging from public response, seems to have left many ardent apologists of the brand rather upset. One can understand why...

This article is reserved for Sunday Times Daily subscribers.
A subscription gives you full digital access to all Sunday Times Daily content.

Sunday Times Daily

Already subscribed? Simply sign in below.

Questions or problems?
Email helpdesk@timeslive.co.za or call 0860 52 52 00.

Previous Article