Aiming for Disney heights: metaverse is entertainment giant’s ...


Aiming for Disney heights: metaverse is entertainment giant’s new frontier

Mickey Mouse is poised to venture into the three-dimensional, virtual-reality, avatar-populated metaverse

Dawn Chmielewski

Walt Disney CEO Bob Chapek said the entertainment conglomerate is preparing to make the technological leap into a virtual reality world, first imagined by science fiction writers.

It is a popular destination these days, ever since Facebook CEO Mark Zuckerberg announced the future of his company would be devoted to creating a robust, three-dimensional environment, where users’ digital avatars would work, hang out and pursue their hobbies.

Other big companies, including gamemakers Roblox, Epic Games and software giant Microsoft, are working on their own metaverses. Disney’s plan was notably devoid of specifics, beyond dropping a buzzword that has animated Silicon Valley...

This article is reserved for Sunday Times Daily subscribers.
A subscription gives you full digital access to all Sunday Times Daily content.

Sunday Times Daily

Already subscribed? Simply sign in below.

Questions or problems?
Email or call 0860 52 52 00.