Aiming for Disney heights: metaverse is entertainment giant’s new frontier
Mickey Mouse is poised to venture into the three-dimensional, virtual-reality, avatar-populated metaverse
Walt Disney CEO Bob Chapek said the entertainment conglomerate is preparing to make the technological leap into a virtual reality world, first imagined by science fiction writers.
It is a popular destination these days, ever since Facebook CEO Mark Zuckerberg announced the future of his company would be devoted to creating a robust, three-dimensional environment, where users’ digital avatars would work, hang out and pursue their hobbies.
Other big companies, including gamemakers Roblox, Epic Games and software giant Microsoft, are working on their own metaverses. Disney’s plan was notably devoid of specifics, beyond dropping a buzzword that has animated Silicon Valley...