Bolly good show: Indian celebs cash in on NFT fad


Bolly good show: Indian celebs cash in on NFT fad

Bollywood stars and Indian cricketers are jumping on the digital bandwagon, delighting India’s crypto exchanges

Nupur Anand and Shilpa Jamkhandikar

Indian Bollywood and cricket celebrities are increasingly launching digital memorabilia through non-fungible tokens (NFTs), hoping to rake in thousands of dollars by cashing in on growing interest in such assets.

NFTs are a type of digital asset which use blockchain to record the ownership of items such as images, videos and other collectibles. Their roaring popularity has baffled many, but the explosive growth shows no sign of abating.

Bollywood superstars such as Amitabh Bachchan and Salman Khan are planning to launch NFTs soon. While Bachchan’s NFTs will include autographed posters of his movies, Khan has been building excitement on his Twitter account by telling his 43-million followers about the planned NFT launch...

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