Caring Kering: fashion powerhouse closes the door on fur
The group has banned fur in its designs, saying the world has changed and luxury needs to adapt
France’s Kering will stop using animal furs in all its collections, joining a growing list of luxury fashion houses to respond to customer demands for ethical and sustainable clothing and accessories.
The decision comes four years after its star label Gucci announced it would forego fur. A number of fashion houses followed suit, including Prada, Burberry and outerwear specialist Canada Goose, which had come under fire for its use of coyote fur.
With an eye to building future generations of luxury customers, fashion labels have doubled up efforts to burnish their sustainability credentials with younger, environmentally conscious shoppers...