Chanel noses further into southern France to keep mulling No 5

Lifestyle

Chanel noses further into southern France to keep mulling No 5

The brand is buying more land in the region for jasmine production, the key ingredient in its iconic perfume

Eric Gaillard

Wary of disappearing flower crops used in its best-selling perfumes, Chanel has bought up more land in southern France to secure its supplies of jasmine and other varieties, harvested by hand in a delicate annual ritual.

The luxury group said it had bought up an extra 10 hectares of land, adding to the 20 hectares it already exploits in partnership with a local family near the town of Grasse, known for its surrounding flower fields.

On a sunny late August morning before the heat reached a peak in nearby Pegomas, dozens of workers were busy with this year’s jasmine harvest, the key ingredient for Chanel’s 100-year-old No 5 perfume, created by late designer Coco Chanel...

This article is free to read if you register or sign in.

Sunday Times Daily

If you have already registered or subscribed, please sign in to continue.

Questions or problems?
Email helpdesk@timeslive.co.za or call 0860 52 52 00.

Previous Article