Chery has upped its game. It seems sweeter the second time around
The Chinese brand entered the market in 2007, then went quiet. Now it’s back and things are looking cheery
Chinese automaker Chery is poised for better fortunes in SA this time around, even if its tagline, “fun to drive”, is possible oversell.
For a start, the relaunched operation is a wholly owned subsidiary of the manufacturer, rather than a brand marketed by a distributor. That means direct investment — and a deeper interest in making it work.
And crucially, as we learnt during a sneak peek at an unveiling in Johannesburg, the products are of a promising standard. The new range it aims to release to market in the fourth quarter of 2021 has nothing to do with shoddy specimens such as the QQ3 hatchback, infamous for its woeful safety credentials, after earning a zero star rating when Global NCAP crashed it in 2017...