It’s time to trade in your Paco for Mach-Eau, fast hatches and a bakkie
From a Ford ‘perfume’ to the new Golf GTI and Mazda BT-50, we’ve got this week’s motoring news covered
Lifestyle merchandise is a neat revenue stream for many car manufacturers. Brand equity has a lot to do with the appeal of such gear, of course. For example, a Ferrari cap might be a well-received gift, but a Datsun pocket calculator or Daewoo undies? Not so much. Themed fragrances are another one and Ford just released an aroma that appeals to a rather niche audience: buyers of electric cars who miss the stench of petrol. No, really, the press release read like something on leading satire website The Onion. We had to double-check the month and date after opening the mail.
“In a Ford-commissioned survey, one in five drivers said the smell of petrol is what they would miss most when swapping to an electric vehicle,” it said.
Their sample group really had a penchant for the fossil fuel, it seems, because according to the brand, the reek of unleaded beat the scents of wine and cheese, while it was nearly on par with the smell of books...