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Is your Gucci too cheugy for Gen Z?


Is your Gucci too cheugy for Gen Z?

It looks like millennials are getting the ‘OK boomer’ treatment in fashion trends

Thango Ntwasa

In the zany wide world of the internet, Gen Z social media users have slowly been fashioning themselves as tastemakers of note. With many popular trends going viral day in and day out, the young guns have shot down a number of popular favourites with the latest catchphrase, cheugy. Pronounced chew-gee, the new craze has left TikTok and Instagram users alike divided. Not quite sure where you stand? Here is everything you will need to know.

So, what is cheugy?

The term was born on the lush lawns of Beverly Hills High School in 2013, a term coined by one Gaby Rasson referring to fellow tweens and teens who were not in the loop on current trends. The word rapidly spread, and it was not until 2021 that it hit the mainstream thanks to a now-privatised video by copywriter Hallie Cain...

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