Showing max regard for African content


Showing max regard for African content

Showmax aims to divert viewers’ eyes and wallets to the continent as it invests in African productions

Omar Mohammed

MultiChoice’s online streaming platform Showmax is investing in producing local content for African audiences as it competes for their attention against Netflix on the continent, a senior executive said.

MultiChoice is Africa’s largest pay-TV group, available in 50 African countries. Showmax, launched in 2015, is available in 46 African countries and several western countries, including Britain and France, which have sizeable African diaspora populations.

The company is focusing on developing movies and shows set in its biggest markets of Nigeria, Kenya and SA, senior executive Yolisa Phahle said...

This article is free to read if you register or sign in.

Sunday Times Daily

If you have already registered or subscribed, please sign in to continue.

Questions or problems?
Email or call 0860 52 52 00.

Next Article

‘This round is dedicated to my daughter’

By Jacob Gronholt-Pedersen
1 min read