J’adore what tuberoses have added to Dior’s most celebrated scent


J’adore what tuberoses have added to Dior’s most celebrated scent

J’adore Infinissime resurrects the notoriously difficult-to-grow flower to add a whole new level of luxury

Nokubonga Thusi

Not even the world of perfumers has gone untouched by Covid-19. For Dior’s perfumer creator François Demachy, perhaps there has even been a dash of serendipity to his pandemic experience — the native of French perfumery region Grasse got to go home.

The head honcho of the brand’s perfumery explains: “During this period of the quarantine, it was strongly suggested to me by the headquarters that I move to Grasse because I am in the category of people who are vulnerable. I went off to Grasse, and I was all by myself for two months with no-one to disturb me, and I had the laboratory all to myself. I was able to do what I liked; I even came up with new ideas for projects that hadn’t seen the light of day yet. My family stayed in Paris, so I was really a free bird.”

Ensconced in the heady place in which he grew up, surrounded by fields of roses and jasmine, the scent of perfume factories permeating the air, the alchemist made magic happen. He forged collaborations, helped introduce a lost flower to the region and even put a magical spin on the ultimate Dior perfume, J’adore...

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