It’s all about sole: Kipchoge used sports brand tech to break records
Nike’s groundbreaking technology is moving the needle of human potential forward
In 2019, Kenyan runner Eliud Kipchoge ran a marathon in under two hours — he clocked a world-record time of 1:59:40. He ran the race in a prototype of the Nike Air Zoom Alphafly NEXT%. This unbelievable achievement was years in the making, the culmination of a collaboration between Eliud and Nike, beginning with Eliud’s effort to break the two-hour marathon barrier in 2017.
The shoes, which have revolutionised running, narrowly escaped a World Athletics ban but according to Nike they were “engineered to the specifications of world-class runners as they challenge records and move the needle of human potential forward”.
In February, at their Olympic Summit in New York, Nike announced the launch of the Nike Air Zoom Alphafly Next%, with a full length carbon fibre plate and zoom air pods. I was invited to the event in New York to meet some of the athletes, talk about their achievements and get their comments on whether sport-enhancing technology in brands such as Nike is helping them to achieve their goals...