Fashion site ups its game zo it can keep you comfortably covered

Lifestyle

Fashion site ups its game zo it can keep you comfortably covered

Zozo has released a new Zozosuit, with more markers than its predecessor and higher-resolution body scans

Sam Nussey

Online fashion retailer Zozo Inc has unveiled a successor to its “Zozosuit” body-measuring suit, one of a string of failed projects ahead of the exit of founder Yusaku Maezawa, promising greater accuracy through design and software changes.

The original polka-dot Zozosuit, which when scanned with a smartphone allowed users to upload their measurements and order custom-made clothes, received huge interest, but failed to drive sales amid complaints of poor sizing.

Zozo, which is controlled by Japan-based SoftBank’s domestic internet business, says the “Zozosuit 2” skintight suit has 50 times more markers, offering the higher-resolution scans needed to recommend items such as sportswear and underwear...

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