Five fashion phenomena that wouldn’t have happened without ...


Five fashion phenomena that wouldn’t have happened without Instagram

From the Kardashians to street-style peacocking, the platform has changed the way we consume fashion

Caroline Leaper

Instagram has changed the fashion industry in many ways, from amplifying small businesses to developing an ever-passionate audience to consume juggernaut designer fashion shows. Presence on the social media app can make or break a brand, as well as launch new stars overnight. Here, we look at five fashion industry phenomena which would never have happened without the visibility, audience and algorithms provided by Instagram.

The street-style peacock

Pre-Instagram, the audience for street-style images was limited to those who read fashion magazines, websites or newspapers. Editors decided who should be featured and “good style” was defined and dictated by the lens of the publication printing the images. But the dawn of social media changed all that; anyone could seemingly become a street-style star...

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