Is it really a thing? Or a fad? Beware the ‘con’ in MetCon


Is it really a thing? Or a fad? Beware the ‘con’ in MetCon

Like all things exercise and fitness, a blind one-size-fits-all approach can be counterproductive, even harmful

Devlin Brown

A great tactic of fitness entrepreneurs is their ability to take something that has been practised for decades, rename and repackage it, and sell it at a premium.

It’s not unlike watching teenagers walk through Fourways Mall dressed exactly how we were a generation ago, with a little modern twist. Brand gurus cleverly repurpose the old and sell it to willing consumers as the new.

Once repackaged, jargon becomes important, a marker if you like, of belonging to something exclusive. Jargon is the thread that ties the new community together. Our CrossFit friends in their boxes doing their workouts of the day are a great example...

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