The farce awakens: fuming ‘Star Wars’ actor cut from China ad
John Boyega was removed from the Chinese version of the aftershave ad he helped to create
John Boyega, the Star Wars actor, has quit his promotional role with the perfume brand Jo Malone after he was removed from the Chinese version of an advert he helped devise.
Boyega was the first male global ambassador to represent the company, and in 2019 created a short film for an aftershave advertising campaign. He had said the film told his “personal story”, featuring friends and family, and celebrated Peckham in southeast London, where he had grown up, as well as his Nigerian heritage.
The campaign won an industry award, but when it appeared on screens in China, Boyega had been replaced by a Chinese actor. In the new version, Liu Haoran mimicked Boyega’s performance to a tee, and the friends and family in the original had mysteriously vanished. It prompted Boyega, 28, to announce he would be cutting his ties with Jo Malone...