Nike ticks another box and Olympian Perri Edwards is running with it
In true Nike style, the sportswear giant is leading the way with its first collection for expectant mothers
As one of the most innovative brands, Nike prides itself on inclusivity. The company has added to its sportswear repertoire a Plus Size collection, Victory Swim (a modest swimming tunic with built-in hijab) and a World Cup football kit designed to fit female athletes, not just a miniature version of the men’s wear.
Its latest inclusive offering, Nike (M), fills a necessary gap in the market for maternity sportswear.
Pioneered by Olympic athlete Perry Edwards and an all-female in-house team, Nike (M) fuses high-performance design with the company’s signature sleek aesthetic...