Laduma scores big as he kicks MaXhosa into Cape Town

Lifestyle

Laduma scores big as he kicks MaXhosa into Cape Town

Designer Laduma Ngxokolo proudly walks us through his brand’s ethos and new store at the V&A Waterfront

Thango Ntwasa

For the past eight years, Laduma Ngxokolo has built his fashion brand, MaXhosa, into a business that’s founded on curating an authentic South African fashion experience.

With his largest following in the Cape Town, Ngxokolo opened his new store at the V&A Waterfront to make more merchandise available to  shoppers eager for the opportunity to spend their cash in a store that houses the full MaXhosa range.

“We want people to walk into a space where they see our entire collection. Retailers only want certain pieces that they like,” said Ngxokolo, who also wants to ensure people are excited by his designs before the upcoming spring/summer season...

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