Covet story: a rare glimpse into the world of Coco Chanel

Lifestyle

Covet story: a rare glimpse into the world of Coco Chanel

A new video series offers an intimate look at the style icon and her muses, and the soul of the brand

Sahil Harilal

As one of the great style icons of our time, Coco Chanel’s emblematic designs are as iconic now as when they debuted 100 years ago. A fashion trailblazer, Chanel revolutionised the way women dressed and thought about clothing, having become as much of an attraction as the movie stars she clothed.

Since October 2012 the House of Chanel has been releasing short films examining the creative and personal relationships between Chanel and her muses, an intimate never-before-seen glimpse into one of the greatest creative forces the world has known.

In a mix of archival footage and modern graphics, each video has a unique directorial style and takes the viewer through the soul of the brand, from the creation of No.5 to that infamous jacket. ..

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