Rings of fire: Audi to unleash a salvo of hot new RS models

Lifestyle

Rings of fire: Audi to unleash a salvo of hot new RS models

Things are about to heat up for the brand, with a barrage of high performers coming our way

Dennis Droppa

Emerging from an eased Covid-19 lockdown during which car sales resumed in the middle of May, Audi is ready to come out guns blazing with a salvo of new vehicles in the coming months, many of them high-performance RS models.

In a virtual press conference hosted in SA on Tuesday, the German brand said the lockdown had accelerated the buy-down trend seen in the premium car market over the past few years, and the company would continue to primarily focus on its cars in the smaller A0 and A segments. These include the A1 and A3 compact cars and the Q2 and Q3 sports utility vehicles, which collectively account for about 80% of Audi’s local sales.

That said, it would continue to bring in low-volume “halo” cars to satisfy the needs of Audi’s luxury and high-performance enthusiasts. These include the S7 and SQ8 sports models, which will arrive in SA later in 2020...

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