Peanut butter, choc chip: for kids with crayons it’s all about ...

Lifestyle

Peanut butter, choc chip: for kids with crayons it’s all about colour

New crayons that promote diversity and inclusivity are in high demand abroad and locally

Sanet Oberholzer

For too long children of different races and skin tones have been made to feel excluded in the world of art. But companies have realised this and are addressing the issue with crayons that represent a range of skin tones.

Coinciding with the UN’s World Day for Cultural Diversity for Dialogue and Development on May 21, Crayola announced the launch of its Colours of the World crayons, a box of 24 crayons designed to represent more than 40 skin tones.

To ensure they reflect an inclusive skin palette, the company worked with Victor Casale, the former chief chemist and MD of MAC cosmetics and current CEO of MOB Beauty, who has more than 30 years’ experience creating foundation for all skin tones...

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