How dope went from nope to high-end soap
Cannabis has become a luxury wellness market in SA and it’s very much about women and sustainability
Monday is International Weed Day. And it is a strange day in 2020. Whoever would have thought that in SA, possessing weed products would be legal, while buying alcohol would be criminal. But it’s not just for its recreational properties that weed is gaining popularity; it has cosmetic value, too.
It was inevitable that, after the 2018 Constitutional Court ruling that decriminalised the private use of cannabis, hemp- and marijuana-extract products would find their way into our boutiques, department stores and spas. And shift stereotypes about who welcomes weed into their lives. Business Day reported that Africa’s legal cannabis industry could generate more than $7.1bn (about R133bn) a year by 2023 if more of the continent’s major markets follow the legalisation trend.
Joanne Hope is the founder of female-focused local brand KushKush. (https://kushkushonline.com/) Wanting to “cultivate a refreshing and inspired representation of cannabis culture”, she curates and sells “beautiful but functional premium cannabis lifestyle products and nifty, specialised tools” online...