BS alert! Beware health-conscious humbug and foodie flimflam


BS alert! Beware health-conscious humbug and foodie flimflam

We need to be vigilant to avoid being snared by the cleverly deceptive marketing ploys of the food industry

Andrea Burgener

It seems we have to be ever craftier to avoid the marketing ploys of the food industry. As packaging becomes ever sexier, and trends move faster, it’s damn hard to keep up.

It’s not necessarily that the products being sold are particularly, actively, bad for you, it’s that the overall net effect on your diet is that you’re poorer with no benefit, or even buying items you’re opposed to. And in these penniless times, parting with more cash for no gain seems kinda daft.

Is it our own fault, buying into the marketing madness? I think not: we’re busy, we’re bombarded, and we’re looking to the food producers for quick solutions (and increasingly, absolution). ..

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