A world of wearable woke: how a movement weaves into trends


A world of wearable woke: how a movement weaves into trends

Inclusivity and sustainability are key as a trend expert analyses the effect of ‘wokeness’ on society

Candice Botha


The word “woke” has taken on a new meaning in recent years, shifting from simply denoting that someone is awake to being a proclamation of awareness of social and racial discrimination, injustice and environmental degradation, and encouraging activism against them. Dutch trend expert Jan Agelink and his team at Buro Jantrendman have analysed the effect the woke movement is having on society – on lifestyle, fashion, interiors, design and colour trends. In a series of presentations around SA, he outlined how inclusivity and the push towards sustainability are having an impact on four major trends.


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