Google’s Mzamo Masito on being an engine for inclusivity
The regional CMO is surprisingly soft-spoken. This is the same guy who challenged an audience with the K-word?
He owned the stage that Friday in Durban. Marching up and down. Calling out agencies, marketers, strategists, men. Flicking between slides, always showing the scientific data. Mzamo Masito, the chief marketing officer (CMO) of Google, sub-Saharan Africa, was larger than life – and wearing his trademark colour-coded glasses. It was the Loeries DStv seminar, and after some mediocre, patronising speakers he lit the place up to a standing ovation.
So it was surprising to meet him – soft-spoken and considered. The outfit and glasses were there, but the booming man who called creatives lazy, strategists even lazier, blew up the K-word, and called out men and white people on privilege, was replaced with someone uncomfortable to be talking about himself. “I’m not sure that I have a story to tell yet,” he says, quietly.
At the seminar he put the K-word up on the screen. “I learned this word when I was four years old and the power of that word. All of the years later this word still holds so much power. And I blame the people in this room. You are the people that are supposed to be coming up with new words, new stories, new narratives and what have you done?”..