‘What complete damn nonsense and self loathing’


‘What complete damn nonsense and self loathing’

Airline ad about imported Scandinavian traditions was meant to say ‘travel enriches us’ but sparks turbulence


A new commercial from airline SAS challenging the authenticity of Scandinavian traditions has provoked furore in the form of cyber attacks, a wave of social media anger and bomb threats against the ad agency behind it.

On Thursday Danish police cordoned off the area around the Copenhagen offices of the ad agency which created the newly released commercial. The cordon was lifted several hours later. Copenhagen police said a bomb threat had been emailed to the agency but that police had found nothing.

Published to YouTube on Tuesday, the ad asks “What is truly Scandinavian?” and then answers with “Absolutely nothing ... everything is copied”...

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