Apple’s AirPods have become quite popular ear and there

Lifestyle

Apple’s AirPods have become quite popular ear and there

Like the iPod’s earphones before them, the all-white AirPods have become a status symbol

James Titcomb

Perhaps the greatest marketing trick Apple ever pulled was the distinctive white set of earphones that came bundled with the iPod. 

While the music player itself became a design icon, most of the time it would be tucked away in pockets or bags. The only part of the iPod that most people would actually see was the long, dangling wire and earbuds. 

After black had become the standard colour for headphones produced by the Japanese electronics giants that dominated the 1990s, Apple’s white earphones turned iPod owners into walking billboards for the company...

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