Forget all that rot about your phone keeping you awake
Meditation and sleep app Calm has more than 60 million downloads and is valued at over $1bn
Imagine climbing into bed with actors Matthew McConaughey or Eva Green? No, no, not for that – but rather, so that they can read you a bedtime story.
Meditation and sleep app Calm has more than 60 million downloads and is valued at over $1bn. In a stroke of genius the people behind the digital tool have enlisted “great voices” to narrate bedtime stories that will help subscribers (for about R700 a year) relax and sleep. These fiction and nonfiction narratives come on top of the meditation, music and breathing exercises the app offers.
I tried former Bond Girl Green reading a 32-minute tale called Nightfall and was immediately soothed by her soporific tone. McConaughey, though not my favourite, does have an exceedingly peaceful cadence. He’s going to be lecturing at the University of Texas in 2020, so fair warning to his students – they could be in for a good desk snooze...