A touch of the hooligan in the new Rolls-Royce Cullinan SUV
The brand gets the Black Badge treatment – aimed at what it calls ‘the subversive cohort’ of its drivers
In 2019 I was treated to a Rolls-Royce experience outside the realms of the prim etiquette normally associated with the world’s most luxurious cars. A Phantom II in a sideways drift and a Cullinan scrambling up an off-road obstacle were a clear message that a new dawn had emerged.
These were cars transformed by the Black Badge, giving a more youthful, hip and defiant vibe to the Ghost, Dawn and Wraith model ranges.
“Black Badge reflects the desires of a distinct group of Rolls-Royce clients who take risks, break rules and build success on their own terms, the subversive cohort so to speak,” said Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars at the Geneva 2016 motor show...