Flappin’ marvellous: this is the decade we Chanel the spirit of ...


Flappin’ marvellous: this is the decade we Chanel the spirit of the 20s

Just like in the 1920s, fashion as we know it will transform in this decade – and it’s got a green tinge to it

Melanie Rickey

As in life, so it goes with decades. With the awkward teens done, the 20-something years are when we consolidate what we’ve learnt and push forward. Try new things, experiment. The 1920s, a decade of cultural, social and political evolution, killed off the last vestiges of formal Edwardian dress and set a dazzling template for youthful, modern style that still exists today.

The big question is: will the 2020s turn everything we know about fashion right on its pretty little head?

If the 1920s saw women breaking free and expressing themselves like never before, then the 2020s are set to challenge us to take that freedom and channel it into doing good, using the best of the last 100 years’ worth of fashion creativity to tackle the big issues of our time. And just like in the 1920s, that means that fashion as we know it will transform, from the way we shop to what we choose to wear. It’s predicted, for example, that the secondhand clothing market will skyrocket...

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