What is the future of film? The short answer could be Quibi

Lifestyle

What is the future of film? The short answer could be Quibi

Hollywood’s newest rival to Netflix is limiting all its shows to just 10 minutes, targeting millennial phones

Tom Hoggins

Screen purists may want to look away now: the new future of film and television is set to be devoured in 10-minute chunks in portrait mode on your smartphone.

At least, that’s what a number of Hollywood executives, filmmakers and investors believe. Quibi is the highly hyped and newly revealed brainchild of Meg Whitman – previously chief executive of Hewlett Packard and eBay – and former Disney and Dreamworks boss Jeffrey Katzenberg.

The pitch is a simple one. Quibi – a cutesy portmanteau of “quick bites” – is a mobile exclusive video-streaming platform that will specialise in bespoke 10-minute episodes of TV, film and documentaries...

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