Mary Jane, MeToo, Musk and Mandela: the decade of the lost and ...


Mary Jane, MeToo, Musk and Mandela: the decade of the lost and found

From social media and vaping to stalwarts and icons gone too soon, this is the past 10 years in culture

Tymon Smith

Instagram and the ascendance of social media

Sure, Facebook, Twitter and YouTube had appeared in the first decade of the 21st century and swiftly begun to change the way we related to the world, but after the launch of Instagram in 2010 social media became the foremost power for communicating, climbing the social ladder and breaking down barriers between people and revealing the deep social fissures that still continued to plague humanity.

No cultural trends over the past 10 years have happened without the influence or notice of social media, whether that’s been the rise of Kanye West and Kim Kardashian, the explosion of Sound Cloud rappers and their face tattoos, or the swinging of the election of the world’s most powerful democracy in favour of an orange-tinted, hyperbolic, former reality TV star con artist...

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