The return of SA’s avant garde master of fashion design, Tiaan Nagel
He’s back with a beautiful new store and a collection of handmade luxury and lovely fabrics
What’s the ethos of the Tiaan Nagel (http://tiaannagel.co.za) brand? It’s a directional brand that redefines African luxury by reflecting modern culture. It provides progressive fashion and lifestyle products, with an authentic voice, to sophisticated customers.
Do you have an ideal customer? The idea of a single woman who inspires a designer feels a little out of date to me. There are, however, definitely attributes that inspire me. For example, the ideal customer inherently understands quality and is not interested in fads. Many designers say this, but I’m really not interested in clothing trends at all.
So, your pieces are less about “fashion” and more about clothing? Yes. Some designs in the new range I first made seven years ago. They are included because they are great pieces that make women feel good, regardless of season. I work with such a diverse group of people now – they are directors of art galleries and fairs; directors and CEOs in the corporate world; editors; people in the public eye; stay-at-home moms. I tend to cherry-pick some elements of each of those tribes...