Pinky Promise: Not just a lick of paint, it’s licking violence

Lifestyle

Pinky Promise: Not just a lick of paint, it’s licking violence

Paint your pinky nail black and support the 16 days of activism against gender-based violence

Mike Kane-Smith

Every year a number of protest programmes gain publicity and support, each raising awareness for valuable and necessary causes. But not everyone has time to protest. And many protests are done out of anger and are shrouded in negativity. Besides, what happens after the march? And what’s more, what happens after the 16 days of activism?

The Pinky Promise movement aims to initiate an unbreakable commitment to support many different social issues. The first and most pressing cause is that of gender-based violence.

The movement is built around a disruptive, fun concept of having your pinky fingernail painted in a specific colour to represent your support of a particular cause (black for gender-based violence, for example)...

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