How Game Boy sparked a crippling 1990s addiction


How Game Boy sparked a crippling 1990s addiction

Nintendo’s iconic console came loaded with Tetris, soon to become the second top-selling video game of all time

Matthew Field

The iconic ping and a flash of the Nintendo logo across the green-grey Game Boy screen is known by millions of people around the world. The device shaped a generation of gamers, who lost countless hours playing Block Buster and Tetris. The console went on to sell, along with its successor the Game Boy Color, close to 119 million units and was the most successful gaming device of the 1990s.

But what made its victory remarkable is that, in many respects, the Game Boy was basic for its time. 

When it was first released there was scepticism. Don Coyner, a former Nintendo of America marketing manager who worked on the original Game Boy launch, says one particular aspect of the launch bothered him. ..

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