Dutch accents in Joburg create an international splash
FREE TO READ | Debby van der Beer’s Blandat brand has taken off in SA and Europe, ensuring age-old crafts are maintained
When Debby van der Veer founded Blandat (http://blandat-studio.com) in 2013, she couldn’t have predicted the future of the highly stylised accessory brand. A Dutch native living in Joburg, Van der Veer brought a European sensibility to her small scarf and interior label. Inspired by the colour, light, and sounds of the cultural melting-pot of everyday SA life, she called the label Blandat, which means “mash-up” in Swedish.
“The original idea was to create a more relevant, modern take on the traditional wax cloth,” she said in an interview with The Times in 2016.
Over the next three years, design commissions would flow – a collaboration with the niche swimwear brand Temple of Reason, a one-off celebratory piece for the Krugerrand’s 50th anniversary, wallpaper for Nando’s. But it wasn’t until she met Leontien Groot of the Netherlands-based agency Brooklyn Gallery in 2018 that Blandat moved from a cottage business to an international luxury brand...