Amanda Laird Cherry-picking the best of sustainable fashion
Veteran designer is back for her 17th Fashion Week
At the ALC Apparel reception desk is a framed quote by the label’s founder, Amanda Laird Cherry: “Those who think of clothing in terms of this or next season’s fashion are missing the point a little. The fabrics and cuts we wear tell us about our society.”
At the Durban studio, designer Brendan Sturrock fills me in on the collection. It is an ALC Apparel x Gumtree collaboration in black, white, navy and olive with some khaki, maroon, rust and touches of chartreuse. Half the designs are reconstructed secondhand clothes sourced on Gumtree, an online marketplace for secondhand goods, and the other half is new season designs. Sturrock says the upcycled garments fed inspiration for the new collection.
The point of the collaboration is to change people’s perception of secondhand clothes: “It’s okay to buy secondhand. It’s okay to treasure pre-loved clothes.”..