For goodness’ sake, please embrace ‘mindful drinking’


For goodness’ sake, please embrace ‘mindful drinking’

FREE TO READ | Yup, it’s the next big millennial trend: pretend booze

Sanet Oberholzer

It’s not just the woman who is pregnant for the first time with no concept of what motherhood will entail, the young man fiercely devoted to his religious beliefs, or recovering alcoholics trying their best to make their families proud.

It is the father driving to pick his six-year-old up from a party after his braai, the hip millennial making a conscious choice to live a healthier lifestyle, and the ambitious executive who needs to meet a deadline the next day.

More and more people are becoming “sober curious” – a term coined by Ruby Warrington and popularised when she published her book with the same title in December 2018. In it, she interrogates the idea of whether life would be better without alcohol...

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