‘And I oop, she still uses Instagram, sksksksksk!’


‘And I oop, she still uses Instagram, sksksksksk!’

Photo app has exploded into the teen mainstream with the growth of the VSCO girl phenomenon

Olivia Rudgard

Joel Flory is leaning over the long wooden table in the sun-drenched warehouse offices of his photography app, VSCO.

“Woah! Just launched right now! That’s so cool!” he says, grinning and gesturing to a new set of curated images of blue sky and clouds that his staff has uploaded to the app, designed to inspire users to take their own pictures of the stratosphere.

At almost 40, Flory is wearing a hoodie and an Oakland A’s baseball cap and still boyishly excited about his creation. ..

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