Crash decision: How do we feel about self-driving cars?
From the suspicious driver to the tech-savvy passenger, not everyone is sold on the idea of autonomous driving
As the world heads closer to self-driving cars, motor companies are testing the waters to see how humans will take to the concept of handing over control of a vehicle to a computer.
Since 2015, Audi has been examining the social acceptance of autonomous driving. It has identified five distinct user typologies in its latest online study called The Pulse of Autonomous Driving in conjunction with market research institute Ipsos, which interviewed 21,000 people in nine countries.
The study, which is part of the &Audi initiative, investigated how rational arguments, emotions, values and lifestyles shape attitudes to autonomous driving...