They’ll be wearing their hearts on their sleeves at Vegan ...

Lifestyle

They’ll be wearing their hearts on their sleeves at Vegan Fashion Week

It is fashion made with a conscience, but as the organiser points out, not everyone there will be a hippy

Francine Heath

You’re used to seeing glamorous broadcasts from New York, London, Milan and Paris fashion weeks beamed across social media, whether it’s Kaia Gerber closing yet another show or Gigi Hadid’s latest street-style look. But it was a more unexpected kind of fashion week that went viral earlier this year. When Emmanuelle Rienda launched the first-ever Vegan Fashion Week in February, the event garnered global headlines, accumulating a whopping 2.8 million social media impressions and had the likes of Mena Suvari taking a front-row seat.

The milestone event in Los Angeles (a mecca for those in search of delicious vegan food and plant-based cafés) is now back for its second iteration, which started on Wednesday. 

Rienda, originally from France, began her fashion career working in PR and eventually ran her own business promoting French labels. “At some point, my personal values evolved because I was a vegetarian for many years, but then I connected with veganism,” she tells me over the phone from LA. “It didn’t make sense to keep promoting the use of animal products in my showroom. There was a lot of leather, wool and silk, so I felt very hypocritical directly promoting these products. It became a real issue with my core values.” ..

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