You don’t get to be Riky Rick without a plan: Here’s his

Lifestyle

You don’t get to be Riky Rick without a plan: Here’s his

‘Pay or die’ – the hit maker and entrepreneur gets candid about building a brand and his own challenges

Andrea Nagel

Rapper Riky Rick runs his own label, Cotton Club Records,  he is a judge on The Voice South Africa, and he owns Legends Barbershop in Waterfall Corner, Midrand. He shares some tips on building a brand:

What do you define as a powerful brand?

A brand that is able to live on without people having to convince you too much about it. It is a brand that can stay relevant without doing things for relevance. ..

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