You don’t get to be Riky Rick without a plan: Here’s his
‘Pay or die’ – the hit maker and entrepreneur gets candid about building a brand and his own challenges
Rapper Riky Rick runs his own label, Cotton Club Records, he is a judge on The Voice South Africa, and he owns Legends Barbershop in Waterfall Corner, Midrand. He shares some tips on building a brand:
What do you define as a powerful brand?
A brand that is able to live on without people having to convince you too much about it. It is a brand that can stay relevant without doing things for relevance. ..