Got a phone? Good. You’ll never get lost in here again

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Art guide on Instagram shows visitors where to find exhibitions

Got a phone? Good. You’ll never get lost in here again

Zeitz Museum of Contemporary Art Africa in Cape Town launches an Instagram guide to its galleries

Journalist

Africa’s biggest museum of contemporary art – 60 galleries over seven floors – has launched an immersive map on Instagram to guide visitors through exhibitions without having them feel overwhelmed by its grand scale.

The Zeitz Museum of Contemporary Art Africa in Cape Town claims this is the “first-ever museum guide (@zeitzmocaa.map)” on Instagram. It was designed by M&C Saatchi Abel.

“We wanted to create something that people could use to easily find their way around, and which could be easily updated as and when we have new exhibitions and works on display,” said the museum’s Emma King...

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