Bags of style for people of wealth and taste
Six artists, including SA’s Nicholas Hlobo, fuse fashion and art in the Louis Vuitton Artycapucines Collection
In 1854, Louis Vuitton launched his eponymous store on the Rue des Capucines in Paris. Today, worth $39.3bn, (https://www.forbes.com/companies/louis-vuitton/#5fe5d7646dbe)his name represents the most valuable luxury brand in the world.
You don’t get to hold that honour without staying relevant and constantly reinventing the game. From bags to fragrances, the brand has involved big-name artists to reinvent its iconic pieces. Notable collaborators include Stephen Sprouse, Takashi Murakami, Richard Prince, Yayoi Kusama and Jeff Koons.
Now it is the turn of the Capucines bag (named after the Parisian street). Launched six years ago, the versatile bag has become a contemporary classic. This month saw the launch of the Artycapuines Collection (https://eu.louisvuitton.com/eng-e1/stories/artycapucines), for which the house gave six artists carte blanche to redesign the bag. Sam Falls, Urs Fischer, Alex Israel, Tschabalala Self, Jonas Wood and South African Nicholas Hlobo were given no guidelines other than to repurpose it and innovate using their signature styles. ..