You’ve got a better tool than e-mail, so Slack off it


You’ve got a better tool than e-mail, so Slack off it

Could this new app mean the end of e-mails?

Olivia Rudgard

Slack had an unusual start. The messaging app was originally founded as a side-show to a video game, but after the video game died, it lived on as a workplace communication tool. 

Almost six years on, the company is valued at up to $15.7bn, and it went public last Thursday after announcing it made just more than $400m last year. It still made a net loss – of $138m – but it has undoubtedly carved out a good niche for itself. Stewart Butterfield, Slack’s chief executive and co-founder, has described the company’s technologies as a “brand new category of software” that replaces e-mail. 

So can it live up to its grand ambitions and topple e-mail for good? It certainly has a decent brand strategy, even after a controversial rebrand earlier this year to a new logo described by some people as a “swastika made of dicks”.  It is one of the few company names that has become a verb. ..

This article is reserved for Times Select subscribers.
A subscription gives you full digital access to all Times Select content.

Times Select

Already subscribed? Simply sign in below.

Questions or problems?
Email or call 0860 52 52 00.

Previous Article

Next Article