Snazzy new bling by Louis Vuitton is music to the ears
Brand brings sexy back into luxury tech fashion
Most wearables and gadgets are just plain ugly. There is nothing sexy about a step-counting bracelet and most smartwatches are eyesores.
So it is good news that Louis Vuitton is bringing sexy back to the tech space, with slick, gorgeous wireless earbuds. Partnering with Master & Dynamic, LV has crafted the Horizon earphones out of PVD-coated stainless steel in four finishes. You can now have your earbuds match your LV bag in either the brand’s classic cherry red, white or one of two black options – with an inlaid logo or stripes.
They have voice-control capabilities and Bluetooth and are effortlessly paired with the LV Tambour Horizon Smartwatch. The whole $1,000 (roughly R14,000) package comes in a sexy little carrying case that charges the earbuds for you. It gives you 10 hours of battery life, which translates to up to 3,5 hours of play.
Finally, there might be real competition for Apple’s covetable AirPods. It is curious that we don’t have more big luxury fashion brands playing in the tech space. Dior recently took a stab at a VR headset to give users the ultimate backstage pass. Hermès continues to make multi-wrap straps for the Apple Watch, the biggest selling watch, and Sephora now enables you try on their makeup with your phone. There’s also Dolce & Gabbana’s Smeg collection. And that’s pretty much it.
Hopefully, the Horizon earphones, and the inclusion of Rihanna in the LVMH stable, mean more bolds steps will be taken in the evolution of chic tech.