Celine Dion’s kiddie clothing line is the devil’s work, say ...


Celine Dion’s kiddie clothing line is the devil’s work, say critics

The singer insists she's not trying to shift gender norms, but rather promote individuality and equality

Caira Blignaut

“I’ve been a fan of Nununu [World] for several years. I love their designs, my kids love the clothes, and the clothes have this amazing scent. I told my team that if there’s one company that I’d like to work with on a children’s line, it's Nununu. Collaborating with Nununu is very exciting; a natural next step,” said Celine Dion in an interview with Refinery29 last week.
Celine Dion has partnered with alternative and trendy contemporary kids’ clothing line Nununu World, and the collaboration has been causing chaos on the internet with people calling the partnership between the singer and Nununu designers “satanic and demonic”. They don't seem to understand what she’s getting at.
People have taken to social media to express their concern with Dion’s new clothing collaboration and what the clothes might represent.
The intense promotional video had people suggesting that Dion is promoting satanic and demonic messages through kids’ clothing because of the designs.
But Dion has hit back, explaining why the video was shot that way.
“The video is about positive change, about promoting individuality and equality. It’s a bit tongue-in-cheek. We’re trying to deliver a message that will get people thinking, but we wanted to do it in a fun way,” Dion told Refinary29.
Regarding the backlash Dion has received, the My Heart Will Go On singer said the clothing line is about uniqueness in children expressing and finding themselves through clothing. “What we wear plays a big role in how we personally identify within society,” she said.
She adds: “It’s not that we’re hoping to shift gender norms with Célinununu. It’s more about offering [a] choice and giving children a chance to feel free to find their own individuality, their own true essence without being tied to stereotypes. I think that every child needs to have their own identity, to express themselves freely, and [to] not feel like they have to be like someone else.”

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